Innovation keeps businesses relevant and ensures growth. Recently the Mobile services providers have been having struggles as to whose side the market share will tilt. Laws have been redefined with number switch being introduced by CCK to ensure mobile subscribers have the freedom to choose the service they prefer best without feeling tied up due to the mobile number they use.
Mobile service providers have innovation and good service to look up to to ensure they maintain or grow the existing user base.
One of the four Mobile services providers, yu, the mobile phone brand of Essar Telecom Kenya Limited in partnership with Equity Bank have launched a card-less ATM withdrawal service that is aimed at providing convenience and flexibility for yuCash users to access their funds at any Equity Bank ATM country-wide.
yuCash customers can now enjoy faster and easy accessibility of their funds without necessarily going to yuCash outlets to make withdrawals. yuCash users are required to initiate the withdrawal transaction from their phones upon which they get an authorization code that they can use at any of over 550 Equity Bank ATMs without the need for an ATM card or ownership of an Equity Bank account.
Yu's Country Manager , Madhur Taneja
yuCash money transfer service is significantly differentiated from the other money transfer services offered in the market as it is accessible to any mobile subscriber on any network. A yuCash user enjoys a free history check of up to 30 transactions.
yuCash recently partnered with Uchumi Supermarkets which allows the chain store to carry out yuCash registrations and cash in cash out transactions in all their outlets. yu is committed to executing intensive partnership strategies as part its efforts to enhance customer satisfaction and increase focus on providing convenience and choice to its subscribers.
Formerly By Martin Gicheru
