Similar to Twitter’s little blue bird, time flies. It was this time a year ago that I wrote my most successful post on State of Search – 10 ways to grow your twitter followers and 10 essential tools to do it I must admit, I was surprised at how well it was received, to this date it has received 39 comments, over 400 re-tweets, 20,000 page views and nearly 13,000 visitors via search engines.
Today I want to revisit the Twittersphere but look specifically at how small local businesses can utilise Twitter to grow their followers, but most importantly their business. One thing I have noticed about Twitter is that some people are too caught up in the numbers game and try to artificially increase their followers. Local businesses really benefit from interacting, engaging and developing relationships with users who are local, so quick fixes such the search queries below won’t help much.
1. Know thy Neighbour
The bible suggests “love thy neighbour” but first let me suggest you get to know them. Geo location tools such as the iPhone app Twinkle can be a very valuable way of learning about users based around in your area and what they tweet about. Do they like to RT local offers? If so, who likes to RT them? Do they wish there was more choice in the range of sandwiches at the local deli? If so, can you meet this demand? Twinkle allows you to search for fellow Twitterers near your exact location, as determined by the geo-location feature of your iPhone. Chirp City is a similar tool that not only allows you to drill down to your exact location and see targeted tweets but to join conversations too. But as I mentioned, don’t smother them with love and attention, get to know them first.
2. Know who the local town criers are
Twitter can act as an additional way for you to conduct research on your competitors or local businesses. This can be a great way of identifying of what I name the ‘local town criers’. These are the local enthusiasts, the patriots of your community who actively talk about the area and it’s businesses. The tool who follows whom allows you to enter up to 5 users accounts, and then lists common followers and followees. Research your local competitors to find out who follows them and who they follow and this will give you a foundation for building up relevant and targeted followers. Finding patterns and clusters of people who follow similar businesses can lead to you identifying local town criers who are heavy retweeters of local news or offers.
3. Get in with the local paparazzi *Flash Flash
Although I will never tell anyone not to aim for the stars you sometimes need to be realistic when aiming to get your business noticed. Yes you want coverage and reach, but charging in gung-ho tweeting any Tom, Dick or Harry asking to be retweeted won’t work. You are better off focusing on targeting local authority figures such as journalists who have an interest in the community and are continuously looking for worthy news pieces or content.
The tool Listorious is a great way of finding local journalists, editors or people who have a social influence. If this is not enough for you try Twellow which is the equivalent of the yellow pages but for Twitter.
Like Oliver, if you still want more why not try harnessing advanced search commands on Twitter and testing your keywords in conjunction with the template: next column near:London
This will show tweets made by people in your local area who write columns or have an affiliation with press or publications. Success stems from testing so try using other combinations of keywords such as: my blog near:London
4. Reap the Rewards
Everyone loves a bargain, whether they are offline or online. Reward your current twitter followers and encourage others to join by creating coupons/vouchers for your own network. The great thing is you can leverage your own existing network to share the deal too whilst you kick back and watch the queue form.
The tool Twtqpon offers 4 types of coupons:
• FREE Twitter coupon that anyone can claim
• SECRET coupons only available to Twitter users who have to RT to claim
• FOLLOWERS coupon where people must follow you to claim
• GROUP coupon allows you to offer a great deal IF a group commits to it. People have to tweet & follow to claim this coupon.
5. Twitter Polls
People respond to affection and attention. One way of ensuring you keep your current followers happy whilst also appealing to new users is to customise polls and ask your followers for feedback.
Let’s just say you own a sandwich shop, you can create polls from twtpoll or similar which include ratings on current sandwiches and include questions with multiple answers on what new fillings they would like to see made. This information is real time and actionable and once people know their feedback is appreciated and acted upon they will not only become more loyal but can act as evangelists.
Takeaway
Twitter is continuously growing and now has around 200 million user accounts across the world and although it has been around for a while it is still an evolving medium. New tools are created everyday so it is important to be aware of what is out there but most importantly how you can use it to your advantage. When trying to grow a local business your intentions should focus on your local market first, build the foundations and see if you can find ways engage with your local market.
*If you decide to go with any promotions for your local business around Surbiton, in particular food offers tweet me and let me know!
you want large following number? you want to grow in twitter? well...
It can be easily noticed that most of the people with lot of twitter followers were somehow famous before twitter era! or are popular in some field or the other, at present. They all had one or the other ways to get connected with their customers/readers/followers etc. When twitter was launched and started getting popular, all these customers/readers/followers started following them, as twitter gives an easy medium to follow someones tweets.
Update: We already have more than 60 tips to increase your twitter followers in this article and we will add some more, in the future. NOTE: Recently Twitter made a change to its system. Where you can not see the conversation of two persons, if you are not following both of them. Ex:- If the tweet starts with “@username” then you will not be able to see it, unless you are following @username as well as the one who is tweeting it. Disclaimer: I am writing this article to those people who want to know almost all the possible ways to increase their followers. Personally I am not interested in the number, but in the person that I follow, because we get, from whom we follow. Whom others follow is left to them.
Tips, tricks and strategies to get more twitter followers:- 1. Treat your twitter profile as you would treat any other website. Send as much traffic as possible to your twitter profile. 2. Maintain good tweets in the first page of your profile. This seem to be a lot of work in the beginning. But seriously this will help you a lot in gaining followers. If people visiting your profile see only handful of links being tweeted, then they may not follow you, thinking that you are some sort of a automated script or some may think you as spammer. So see to that each time you decide to stop tweeting, make sure to tweet some useful things and minimize links. Because your recent tweets will be displayed in the first page of your profile. 3. Use a “tweet this” button below all your articles or below the articles which you think can go viral in twitter world. 4. Use different other services to know who is following you, and use the suggestion tool to get the suggested twitter users to follow. By this you can connect to relevant people around the world and they are most likely to follow you back, if they find you as relevant. 5. You can conduct twitter contests on your blog. This one strategy will drive a lot of followers in small amount of time. But it highly depends on what you are giving away in the contest. The higher the value of the product/service, higher the chances of getting more followers. 6. Get your twitter profile link featured on any famous website. Ex:- If you are listed in the top 10 re-tweeters, then you can get still more followers. As people will think that you will re-tweet even their tweets! 7. If you have a website or a blog, display the follow me button at the top or any other highly visible regions.
If you get sudden hike in the traffic, you can’t expect that all those visitors will turn into your blogs subscribers or your loyal readers. But if they like the content of the blog they are most likely to follow you on twitter, as they think that you have the capacity to deliver the value. 8. Participate in twitter contests. By this you will be in a group of people who are into the contest, by this people participating may be willing to follow all other participants. So it is important that you leave a status message of the tweet or the twitter ID that you used to enter the contest, in the comment section, so that other participants can find you on twitter. 9. You can also use your twitter profile URL, while commenting on other blogs. 10. Participate in twitter actively. Re-tweet others useful tweets and get their attention. If they also re-tweet one of your tweets sometime, you will end up getting noticed by their followers, some of them may even follow you. 11. Use twitter ID in your email signature, so that your business partners or others will get to know that you are also using twitter. 12. Print the twitter profile URL on your business card. 13. If you have any other product, then you can get your twitter link printed on it. 14. Use your twitter URL at the end of each SMS(Short Messaging Service) from your phone. 15. Basic thing, but still ignored one: Invite all your friends in your Gmail, Yahoo mail etc, and they are the most potential followers you can ever get. 16. Tweet valuable things. Don’t just try to get traffic to your blog by tweeting only about your articles. You can tweet about what you are presently doing etc, bit personal things, this is what twitter followers like to know. But try to provide some more valuable things. Like tweeting a breaking news, cricket scores, latest happenings at your place etc. 17. Participate in certain groups. Groups can be created using hashtags. And some times if the group message is a hot topic, then your tweets will be listed in “hot trending topics” in search or other famous twitter services. Ex:- #followfriday 18. Use a custom background for your twitter profile. This will show that you are a professional and chances are there, a visitor to your profile may turn into your follower. 19. Use a good twitter ID. Many people suggest to use their real name and most of the others suggest to use the business name. In case of bloggers, people mostly use their blog name inorder to build their brand recognition. If the twitter ID is somethink special or attractive, many people will endup following you without any reason!
And many such attractive twitter ID’s are auctioned at different marketplaces. It shows the importance of having a good twitter ID. And make sure that your twitter ID is not too long, which will eventually add up to the 140 character of the person who is tweeting you or re-tweeting your tweets! 20. Try to involve in conversation with people having more number of followers. When the famous person reply to your tweet, his followers see your twitter ID, if they find the conversation interesting, they may start following you and the conversation. 21. Use your twitter URL in other social networking, social bookmarking and social media sites profile page and any other online places where you have an account and space to write something. This will help you get interesting and targeted people follow you. 22. Do not use annoying profile picture. Using your real photo or your blog logo/banner is recommended. Many people use the animated images, this is ok as long as its not annoying. 23. Link to your twitter profile often. You can also add a link to your profile at the end of each article on your blog. 24. If you have an online service, then use Twitter as another tool for tech/customer support. This will make the customers to follow you inevitably! 25. Include your twitter ID in forum signature. 26. You can ask other twitterers to recommend you to their followers and you can recommend them to your followers. 27. Some bloggers publish the twitter IDs of some people as: Recommended to follow list. You can participate in such events and if your ID has been listed, you can get a lot of followers. 28. Some bloggers also collect the twitter IDs of their readers and publish on their blog, for mass following. Participate in such events and you will keep getting a lot of followers from that single page over years. 29. Some people mass follow others as they are sure that most of them followback almost all their followers. Once they reach a certain target number, they will start un-following those mass followed people. Thus they will be able to have a high number of followers with a low number of following! This is not a recommended strategy, but its still popular and most effective. 30. Utilize the about me section of twitter properly. Put your blog URL or about your business along with your small description. If you make it interesting, there is a high possibility of getting more conversions(visitors into followers). Remember, your bio is shown in the Suggested Users section, that will highly decide your number! 31. Follow others. If you do not follow anyone and keep expecting lot of people to start following you, this will not work for everyone. If you are following atleast some people, then others will feel that you are open to conversation and that you like to listen to others. 32. Remember you only have 5 to 7 seconds to convert a visitor into follower, so make your profile as good as possible. Tweak all the aspects mentioned above(related to profile page), and you can see a drastic increase in your followers number. 33. Try to pay individual attention as for as possible. Don’t just think of yourself! You can talk to one person at a time. But never isolate yourself after having all these followers. People may find you inactive and may start removing you from their following list. 34. Be helpful to other twitter users, so that they can recommend you to others, without your request. 35. Block spammers and other useless automated boots by using the blocking feature in twitter. By this you will be able to give your attention to only genuine users and will not get distracted and your twitter experience will be good. By this you can give more to twitter and get more followers. 36. If you have some 500+ followers, you can use some service to display it on your blog, as a social proof. This will defiantly attract more people to follow you. Inturn increasing your followers number and inturn attracting even more people to follow you. 37. Ask questions: By asking questions, you can easily start the conversation with any stranger. Make sure that you ask an easy question So that many people answer you and you can start the conversation with them. Ask a simple question and also be prepared with some 1 or 2 follow up questions, so as to keep them engaged. By this strategy, you will increase the number of tweets coming your way and many of the followers of your followers will notice your conversations and may follow you. This also helps to grow the number of twitter public timeline(if you have not checked the “protect my updates” option in the settings) messages hence increasing the chances of appearing your tweets in search engines. 38. Use some twitter client or twitter apps or twitter messengers! Because people don’t like to wait for your reply. If you are still using the web page(with no AJAX implemented), then its time to switch to some twitter client and start replying. This saves a lot of time and followers! If you reply to your followers question after 24hrs or even 2 or 4 hrs late, then they probably don’t enjoy your conversation. And eventually may stop following you. 39. Tweeting at the time of US business hours i.e., from morning 9:00 to 5:00 evening would help to grow the twitter followers. I have not tested it extensively though, but still it sounds logical. 40. This tip for people who need to get followers at any cost:
You can use the PPC advertising to get the targeted twitter followers. This may seem very crazy in the beginning. But wait, this idea is better than paying twitter or any other service to feature your twitter ID.
This idea is for people who are running any business and want to get some target audience to follow them, so that they can serve those target audience. 41. If asking question is one strategy to build the followers, answering others question is another way to grab the attention. If you are following a famous person and if he is not following you, then its the right time to start replying/answering to all of his questions, as aptly as possible. By this way you can get his attention. And you can also get his followers attention, if you can make him to reply to you quite often. 42. Similar to the importance of tweeting time, the days that you spend on twitter also matters. On Saturdays and Sundays there will be less people using twitter. As people are free on these days, you may be thinking that they will spend a lot of time in these social sites, but it doesn’t work like that. People want to enjoy their life. They want to spend their valuable time with their family. So most of them or atleast those with success in their business will turn off their internet on these days.
So it will be of more beneficial, if we can follow all the strategies to get more followers, on days other than Saturday’s and Sunday’s. 43. Many of you may not think this as an ideal way to tweet, but this tip has proved to be most effective.
People follow a blog that they are interested in. The more focused a blog is upon a particular niche, more chances of it getting loyal reader base. Similarly, I have seen many people tweeting only about a particular topic, say politics, health and fitness, Google news, gadgets etc, get more number of target followers.
This also helps to get more re-tweets and drives more traffic to a blog post. For example, if you have a popular or even not so popular gadget blog, and if you tweet mostly about interesting and latest gadgets then gadget lovers will surly like, follow and recommend you to their followers. 44. If you are a blogger, then try to follow more people in your niche. Because these people are more likely to follow you back because of the niche that you are in. To help them get to know about your niche and interests, use the about me section effectively. 45. If you can use the twitter SMS feature or if you have internet in your mobile phone, then cover some live events. Ex:- If you are attending a famous conference/sports…etc and if you can tweet about the happenings live, then more people tend to follow you and re-tweet your tweets. Use hashtags and people will notice you while they are searching for the news of that particular event that you are live tweeting. 46. Using twitter clients can make things easy and fast. But make sure that you do not tweet every second of your online time. This will surly annoy your followers and even twitter!
People will consider you as a spammer or an automated script, if you keep on tweeting, without listening and responding your followers tweets. Minimize your personal tweets. Try to involve in the conversation going on. Provide value. 47. If possible, teach your followers what re-tweeting is. By this, if your followers start re-tweeting your tweets, then your ID will again appear infront of your followers followers, and you will get more exposure and high chances of getting even more followers and even more re-tweets. 48. If you have a podcast service or if you shot a video and upload it to YouTube, then make sure to add your twitter ID in the video/podcast, at the end or in the beginning of the video/podcast. If people like the video/podcast, then they will surly like to get connected with you and start following you on twitter. 49. Follow the top twitter users and watch what they tweet and how they treat their followers. This may not be a huge tip, because those top twitter users are already popular in other fields, so they have lot of followers in twitter. While this is true in most of the cases, but there are some twitter users who have got a lot of followers just due to their tweets. Follow such people and you will learn a lot from them.
Being a celebrity doesn’t hurt.. but just being yourself brings followers that actually care about what you are saying and they are much more valuable. 50. Have your twitter ID on all the guest posts that you write.
51. An effective and worst way to increase your follower base (spammers way to get more followers) is to create an account with a celebrity name and profile pic, and try to pretend like the celebrity. In a very short time, you will get a lot of followers. After you are satisfied with the number of followers, change the profile pic, bio and the twitter ID and behave normally.
This is not a recommended thing to do. But I am writing this article to those people who want to know almost all the possible ways to increase their followers.
Personally I don’t find any useful thing (other than getting traffic) in getting more followers. And I am not interested in the number, but in the person that I follow, because we get, from whom we follow. Whom others follow is left to them. 52. Biggest tip to enjoy twitter is, to tweet just for the sake of tweet. Don’t think of the number of followers. Just try to get involved in the conversation. Have interest to know about other people around the world. Be curious, enthusiastic. And spend some time using twitter each day(if you have time), and eventually you will have a lot of followers who are also interested in you. 53. Following everyone who follows you is also a best way to get more followers. People will follow you atleast because you asure them that you also follow them back. 54. When you tweet something worth Re-tweeting, then use less than 140 Characters. Because, if your twitter ID has 5 characters, then a re-tweet will add a @ symbol and “RT:” thus making a total of 140+1+3+5=149 characters. So use 125 or 130 characters. Tweets which involve breaking news or some offers/discount coupons or anything that you think might go viral in twitter. 55. Tweeting link of some good pictures and breaking news get viral most of the times. You can also tweet about a new job or event. 56. Offer some free stuffs for following you. I have seen some people doing this, and not surprisingly, they have a lot of followers. But once you get people following you, its all about providing value and retaining them as your followers. 57. Write an ebook(of good quality) about Twitter and start distributing it for FREE. You can even upload it to torrent sites etc. If you can make that ebook go viral, then you will surly get a lot of followers, as people who download and read it must be interested in Twitter and if they find the ebook of any use, they will start following you. 58. In the “about me” section of Twitter, there is a place where you can display your website URL. There, you can use a good quality article(better, if you have a good article related to Twitter) link instead of just linking your blogs homepage. By this way, people who check your website before following you, may get interest in you, if they like that article. 59. Write some interesting articles about Twitter on your blog, so that, people searching for Twitter related things find it useful and start following you, expecting more such valuable contents and tweets from you. 60. You can also list your Twitter ID on some Twitter directory services. Make sure that you opt into proper category. Such services will allow you to choose some topics of your interest and place you in those categories and it will show your ID to those who have similar interests to that of yours. So you will get targeted followers. 61. You can also use some services that asure you to increase your twitter followers, by listing your Twitter profile link on their site. Also take care that you do not give your twitter ID along with your passwords to such services. Use only genuine services. Ask people who have already used the service. 62. Try to help people as much as possible. This way, people will surely point some one with similar problem to you and high chances that they will start following you. 63. Run a poll: This actually works if you have high number of followers. But you can make it work the other way too.
Make the poll interesting. And request people to re-tweet about the poll. 64. Use Cross promotion techniques: Explicitly(while chatting in any messengers, talking in phone etc – Out side twitter ) ask a Twitterer to mention about your ID to his followers and in return you do the same for them. 65. If you are crazy enough, you can put your twitter ID on your vehicle. This will work because, people like to get connected with others who are in the same locality. And you can tweet and start conversation about some local events and start sharing your knowledge. Keep your security aspects in mind. Some people may use twitter to get lot of your personal info and may use it to harm you.
[Joke: At the worst, get your twitter ID printed on your wedding card ]
The title of the article is 60+, because we would like to hear some more tips form you people. Please share your tips, tricks and different strategies to increase twitter followers. You can even share your twitter ID in the comment section with a small description of why you would like others to follow you or whats in it to follow you.
Many of the points listed above may seem to be similar. But still they differ in some aspects. But their main goal is to bring more traffic to your twitter profile and more number of followers.
Be cautious while tweeting, because it may take years to build a huge list of loyal followers, but it takes 1 or 2 tweets to break the entire thing. Creating controversies and damaging your online (even offline sometimes) reputation.
Be responsible and create a reason to be followed
Many of you or most of you may not agree with all the strategies mentioned in this article. But remember, we are writing this article only to show different tactics that can be used to increase the follower base in Twitter. Its not that we are recommending all these strategies to be followed. Actually we are against some of the strategies listed above to increase the followers. But still they may help some of you.
Follow me here @DavezSolomon or click on this link https://twitter.com/DavezSolomon
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Admit it, size matters. Your Twitter followers have become as big a question as “What’s your number?” People look at your followers and make judgements, it’s only natural. So what can you do to increase your volume of Twitter followers?
There are many ideas out there, and I am sure you have seen your fair share of ‘Top Twitter Tools’ posts, but I have realised there is a need to bring these together and really explore how these tools can help. So, let’s focus on 10 ideas to increase your Twitter followers and the tools that can help you.
1. Target Power Tweeters
Begin to target well respected and widely known figures within your industry through your tweets. Grabbing the attention of these figures and developing relationships with them can dramatically effect how many people become aware of your profile and if they like what you say (which of course they will…) and see you talking to people they follow, they will follow you.
Tweet o Clock lets you know the best time to contact a particular Tweeter and displays their most active timeframes – http://tweetoclock.com
2. Utilise Good Karma
Create a list of power tweeters who you want to follow you. Select one a week to monitor and listen to what they have to say, and then be as helpful as you can. It is similar to whoring yourself but the rewards can justify your self loathing and the dirty feeling you have afterwards.
Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people who you want to monitor that week in order to reply to any cries for help – http://www.tweetdeck.com
3. Tweet During Rush Hour
Ok, well not literally rush hour, but throughout peak times. Studies show that top Twitter activity usually takes place between 10:00 and 16:00pm. Tweeting during those hours will mean you greater visibility on your feed. However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm every day, so put down your sandwich and think of something interesting to say…. and no not about what sandwich filling you have gone for today.
Twaitter is a very useful tool for scheduling tweets. This will allow you to send informative tweets throughout the day, every day without having to worry – http://www.twaitter.com
*Edit
via @LisaDMyers I have been informed that there is a better tool than Twaitter to schedule tweets, its name is…. drum roll please… http://cotweet.com/ If I didn’t work for her I would have sworn Lisa works for Co Tweet but I have witnessed it and the userface is very easy to navigate. 4. Follow Other People
Yes you did read that right, following other people can lead to you gaining more followers. Following other people within your industry lets them know you exist and gives you a platform for them to hear your voice. It increases your exposure and if people like what you say then will follow. Similar to the Hollywood catchphrase “if you build it they will come”, “if you say it right they will follow.”
Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list of recommended people you should follow. You can alter the list based on location and popularity – http://www.whoshouldifollow.com
5. Interact with your Followers
Twitter is a social tool so you need to be social. Status updates are good but interaction between people will have a greater effect.
Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you never miss an opportunity to join or reply to a conversation - http://tweetbeep.com/ 6. Be a Resource
If you really want people to follow and continue following you, make it impossible for them to leave by providing them with high quality and interesting updates. This can be via linking out to an informative article or by giving a thoughtful opinion in a wider discussion.
Twit Doc allows you to upload a document, image or video and share it across Twitter – http://www.twitdoc.com/
7. Follow other People with the same Interest
By following other people it lets them know you are online and it can initiate conversations. If you can begin to communicate with users who have a large following it will build up brand or (personal awareness) and their followers will start to follow you.
Twitterrel allows you to find people who have a similar interest as you – http://www.twitterel.com
8. Make people Aware
Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email signature, and everywhere else you have a presence online.
Selective Twitter Status will sync your tweet with your Facebook page every time you add #fb to the end of a tweet; this is handy for choosing which tweets show up in your Facebook status updates and a very useful application if you want to tweet away from the office on an iPhone or BlackBerry app - http://www.facebook.com/apps/application.php?id=115463795461&ref=appd
9. Utilise the Hash Tag
Utilise the #hash tag. Some people search twitter through categories, so if you tweet about ‘fashion advice’ use the hashtag #fashionadvice. If others enjoy similar content in which you have posted on they might follow you for more updates or even a conversation.
Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise the hash key for relevant trending topics – http://www.twitscoop.com/
For all those literals out there, although building the number of followers has become one of the more important factors of having a twitter account, another point to consider is then getting those followers to promote your tweets and spread your voice. Your followers then become influencers, by retweeting the information you provide you are seen as an authority voice.
10. Florence, whose got the Love?
It is not just how many followers you have that matters, it’s how many times you get retweeted. Retweeting is often more powerful as it acts as an accreditation by other users, who are in turn recommending the tweet to their followers. For a visualisation imagine wild fire.
ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet, get involved in the action – http://www.retweetradar.com/
One more way you can increase your Twitter followers is to make it to always make it easy for people to follow you. If you have to make people work and think about it, they most likely won’t. Which is why if you like this post you should follow me here: Davez Solomon Twitter Profile
If you liked this post be sure to also check out for more in the blog archive:
So that many people answer you and you can start the conversation with them. Ask a simple question and also be prepared with some 1 or 2 follow up questions, so as to keep them engaged. By this strategy, you will increase the number of tweets coming your way and many of the followers of your followers will notice your conversations and may follow you. This also helps to grow the number of twitter public timeline(if you have not checked the “protect my updates” option in the settings) messages hence increasing the chances of appearing your tweets in search engines.
